About / by

This Way Out Group LLC is a boutique services firm formed in 2009 to address a set of unmet needs of family business owners. This Way Out Group seeks to ensure owners generate wealth from the business they have built and achieve long-term success both in business and beyond. Our Four Step Strategy Framework™ is a holistic solution transforming the experience of increasing value & growth aligned with transition, and succession planning; to be a cooperative, collaborative process in the client’s best interest.

We pioneered helping owners reduce risk and maximize business value to achieve the outcome they desire.

Most family business owners aspire to accelerate the growth of their business and measurably increase its market value before they cash out. Yet, they are unprepared to do so on their own.

We help family business owners transform an income-generating business into a wealth-producing asset before they sell/scale/pass it on to successors. We integrate succession strategy planning & implementation with sustainability and scale-ability to guarantee owners reduce risk & maximize value, and achieve their intended transition, legacy and dynasty.

This Way Out Group advises family business owners like you on value, growth, and succession planning combined as a roadmap to optimize your family business for a successful transaction, and transition you to achieve your ideal reinvention of purpose and passion with security for your next chapter (not your last chapter).

KERRI SALLS – Founder and Managing Director

Kerri Salls

Kerri Salls

Kerri Salls is known as the most sought after strategist entrusted by owners of private and family run companies to reduce risk and maximize value to make their business buyer ready and buyer attractive. She is recognized for her revolutionary paradigm, transforming an income generating business into a wealth producing asset, by orchestrating an owner’s preparation for succession and transition, to achieve the reinvention of their dreams.

Kerri is leading a revolution in the succession/transition planning field.  A prominent value growth succession strategist who prepares family business owners to achieve their optimum outcome, she created a new paradigm of Client-Centric Collaboration, Cooperation, and Coordination to help family business owners Double Sales, Drive Value, and Deliver Results they can leverage.

A serial entrepreneur, Kerri founded a number of technology and services companies, both domestic and international. Since 1999, her advisory services to family business owners emphasize strategy, long term planning, growth, and value, culminating in owner succession planning. Clients benefit from her decades of hands-on operations experience to guide their outcomes.

Kerri started her career in the Peace Corps in West Africa. She then spent a decade accumulating multi-million dollar corporate achievements before launching her first business in 1988.  She received her BA from Bates College in Maine and an MBA from Boston University in Massachusetts with dual-concentrations in international marketing and operations management.


Exit This Way™

Since 2012, Kerri Salls has been the host of Exit This Way radio show. The show archive includes over 20 interviews Kerri has produced. Shows are also available for free from the iTunes store.


Industry Leadership

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Kerri Salls saved my business. A dozen experts and CPAs could not do what she did. I can now sell my business profitably! Thank you seems so inadequate. You are amazing.

– Gay Finkelman, Genie Publishing, Sarasota, FL

After working side-by-side with my father for nearly 15 years, our ideas of the future were just that – ideas. Kerri swooped in and got the two of us on track in a way I never thought possible! By dedicating her time to us and listening not only to everything we said, but also, the things we didn’t say, Kerri instinctively related to our needs, wants, and concerns and helped us progress the company in a direction that I thought would take years. Kerri’s knowledge and understanding of all our options is remarkable, but the most important characteristic that she has perfected is the ability to empathize and analyze productively. She presented my own company to me in such a way that made me even more proud to be a part of it! She breathed new life into us, and helped give me the confidence that I needed to make the decision to take over this company. Kerri is dedicated 100% to our goals and wants for the future. She’s the whole package!

– Jennifer Sturm, JT Sturm Corporation, Bellingham, MA

This program over the past twelve months has been invaluable. This well organized road map for getting my business to the next level is both inspiring and challenging, and, most importantly, it works. With Kerri’s help, I am devoting the time required to working “on my business” rather than “in my business” to meet my goals and objectives.

– Cindy Brandt, CABrandt, CPA, Woburn, MA

Kerri takes the time to actually listen to your current situation, where you want to take your business, and then works with you to help you get there at your speed, your comfort level, and adopt those things that make you feel confident when implementing new ideas.

– Kate McDonough, President, Waterfield Business Centers, Woburn, MA

Kerri offers workshops and keynotes frequently, both locally and nationally. She is often a featured expert in local and national media.

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