Kerri, Author at This Way Out Group - Page 19 of 25

Values, Vision, Environment for Breakthrough Success

When was the last time you asked yourself – what will it take to make your business a success? It takes Values, Vision, and an Environment for Breakthrough Success. It takes that same definition of success to achieve your optimum exit.


What are your core values? What are the core values of your business? Are they aligned? Are they consistent with what you want to achieve when you get out of the business and move on to your reinvention?

Before you can define your vision and the goals that will allow you to fulfill that vision, you and your team must be clear on what you and the business stand for in terms of your core values. Start with what you aspire your business to have for core values and work back to what values you embody and live by in practice.

Let your core values be the foundation for your goals, mission, vision, and the strategic plan for breakthrough success.


It’s easy to say you have a vision for your business. It’s your lifeblood. You know it inside out. Writing it down is the next step. Sharing it widely with your team is imperative too. Even more importantly, your vision for the business must provide a unifying picture so that everyone on the team – regardless of job function – can see exactly where you’re taking the business and the importance of their role in getting there. Therefore, the clearer the concept and the clearer (i.e., short and simple) the message is, the more likely you, and your team, can achieve the outcome you are striving for. Your vision needs to answer three questions. And it must answer those three questions for everyone on the team.

1. What do we do?
2. How do we do it?
3. For whom do we do it?

As Jim Collins proved in his book, From Good to Great, this is not a 30 minute, one meeting exercise. This requires 100% participation. It can’t be a top-down decision. It must be iterative and inclusive.


Andrew Carnegie said:

“You must capture and keep the heart of the original
and supremely able man before his brain can do its best.”

When you understand what is at the core of your team members, you can serve them and allow them to reach their full potential. Value their uniqueness. Your team members are your internal customers. You must treat them at least as well as your external customers. This is the highest level of customer service.

Shape the right work environment and you’ll have loyal team members to lead. That means, you have to create a work environment that respects each person, appreciates them and rewards their effort, and encourages an openness to change. Make it a safe environment, one which encourages trying new ideas. When you unleash personal creativity, each team member has a stake in the outcome.

It’s an environment that promotes growth at all levels. When that environment is part of the corporate culture and value structure that produces accelerated growth, increasing profits and team loyalty, that environment can be monetized. That environment becomes an asset you can monetize and leverage in the valuation of your business.

Combine all three elements, Values, Vision, Environment and you have a leadership formula for inspiring greatness and leading to breakthrough success.

Your Exit Skill Set Must Include Leadership

When you decide to sell/scale or pass on your business to a successor, you can’t abdicate and retire on the job. Your continued leadership is essential to achieve the best result for you, your team and the business. Your exit skill set must include leadership. Your leadership, not management, will attract ideal buyers.


Great leadership is the key to success. Great communication is the key to great leadership. Think of any great leader in modern time: Gandhi, Martin Luther King, Jr., and John F. Kennedy come to mind immediately. They were powerful leaders because they could inspire people to follow them. It was their ability to articulate their vision that made them successful in achieving their goals.

What will it take to transform you from an operational President to a strategic CEO? What will it take to lead your business to conclude the best possible exit to guarantee your reinvention?

In your organization you must be the leader who inspires the team to great heights. To get them to follow you, be sure they are listening to your values and your vision, and then establish the right environment for them to thrive and grow.


When I mention values, everyone nods their heads as if to say ‘of course, Kerri, that’s obvious’. But, when I check up on this piece, I find the last time they discussed their values – personal and professional–  with their team, was often in the interview before their people were even hired.

You must clearly know your personal values and your organization values to lead effectively. For example, do the answers to these questions come readily to mind?


  1. What do you stand for?
  2. What is most important to you?
  3. What would you like your life to demonstrate?
  4. What is your personal mission in life?


  1. What do you stand for?
  2. What are you willing to do to get new business/maximize profits/sell the business?
  3. What are you not willing to do?
  4. Do you have a professional mission statement?

Quality leaders don’t change their values over time or to achieve short-term success. Consistent core organizational value systems form the strong foundation for long-term success.

A simple definition is that your values are the rules by which you play the game. A well-defined value system makes all decisions easier and encourages your team to go where you lead.

Emotional Intelligence (EQ) IS an Exit Skill Set

Emotional health must be taught and modeled. This is a core leadership skill set. For all of us, emotional intelligence encompasses five basic areas of mastery. They are:

  • Knowing your feelings and using them to make life decisions you can live with.
  • Being able to manage your emotional life without being hijacked by it; not being paralyzed by depression or worry, or swept away by anger.
  • Persisting in the face of setbacks and channeling your impulses in order to pursue your goals.
  • Empathy reading other people’s emotions without their having to tell you what they are feeling.
  • Handling feelings in relationships with skill and harmony – being able to articulate the unspoken pulse of a group, for example.

The scope of these skills means there is indeed room for all of us to learn, grow, and improve. There is a lot to learn here. Learning about emotional intelligence, learning about the tools to develop these skills; that’s only the beginning.

It’s like reading all the books on sailing and small boat sailing. You then have the theory mastered, but you have no hands-on practice. It’s only with practice that we gain mastery of anything. That’s true of our feelings and emotions too! The scope of these skills means there is indeed room for all of us to learn, grow, and improve. Learning about emotional intelligence, that’s only the beginning.

Assessment tools are a great way to learn to identify your emotions. – Energy efficiency tools are invaluable in helping you tap into inner wisdom and resources to manage your emotions and understand what the best choices are when you are making big life decisions.

Persistence can be learned. In fact, providing challenges and hardships to children, to give them an opportunity to develop persistence and stick-to-itiveness, is intrinsic in many cultures. Goal-setting and daily lists are just two tools you can apply immediately.

Developing empathy is powerful in critical business situations like a client sales call; closing the sale of your business; your management style, etc. Using emotional intelligence tools and skills will allow you to pay attention to your instincts instead of second-guessing yourself.

Once you learn to be the manager of your feelings, it becomes an easy habit to apply in any business or personal relationship.

Mastery of all the basics does not occur overnight. But with practice it comes very quickly – just like learning to ride a bicycle. Once you experience how it’s ‘supposed to work’, how it is ‘supposed to feel’, it’s easier and easier to reestablish in a variety of circumstances.

That’s where mastery is achieved. That’s where you and everyone in your business benefit from your mastery.

This skill set is essential and a critical element for you to successfully navigate the transformation of your business into a wealth producing machine with a championship team the buyer will want to hold on to. Your mastery of emotional intelligence sets the bar for your entire team. If you are stressed out by the exit options or due diligence, your team could run. If you are in control, leading the exit process confidently, your team will do anything to ensure the best outcome.

What Is An Exit Skill Set?

Remember the campfire story of ‘going on a bear hunt’ It’s told as a round with everyone slapping their knees and pounding their feet to the rhythm. The refrain at each obstacle encountered is a version of: ‘Can’t go over it, can’t go under it, can’t go around it, gotta go through it.’

For every challenge and adventure the hunters face, they overcome it and find the bear.

The lesson applies to your business as well. Instead of settling, you need to equip yourself for your bear hunt, to maximize the value of your business so you can transition to your reinvention.

Your exit skill set must include mastery of the following:

  • Emotional Intelligence (EQ) skill set
  • Leadership
  • Time Management
  • Productivity
  • Planning and Strategy
  • Implementation
  • Delegation
  • Automation

If your goal is to get through the day, meet payroll, go home at night and enjoy the perks of ownership as business deductions , you could continue on with business as usual.

But if you want to accelerate growth, maximize the value and make your business extremely buyer attractive and buyer ready, there are other skill sets you must master starting now. Your exit skill set takes 2-5 years to learn, evolve, refine, implement and master.

You might say these are soft skills, that these skill sets are not essential to how you run your business now, and conclude that they are not essential. That may be. However, unless you are content to walk away with only 50-70% of the value you know is in your business (the value you are planning on liquidating to fund your reinvention plans); you need to apply each of these skill sets across every department, product line and your entire team.

Consider how each skill set once learned will benefit the business, your team, the buyer, your own exit and your reinvention.

Business Owners Never Get to Exit

“The Strongest Businesses Around The World
Reach For Big Goals And Achieve Them

Would You Like That For Your Business?
Would You Like To Achieve Every Goal You Set?

You know that goal setting and goal achievement are two different things.  Everyone can get to the starting line and set goals for their business if they choose to.

But the latest statistics prove that 95% of all businesses NEVER achieve their goals, business owners never get to exit and are leaving 30-50% of the value of their business on the table. You see only 5% of all business owners ever follow-through to get to the finish line of an exit transaction so they can transition to their reinvention.

I’m not alone in broadcasting these shocking results. According to Jay Abraham there are three reasons for that very low success rate:

  1. Entrepreneurs don’t start by having any goals, never mind an exit plan. They only have hopes and dreams.
  2. They never take action.
  3. They don’t have a step by step plan to achieve their goals, get out, and move on.

95% of all businesses are stuck at a point where the owner takes home enough to pay the bills – $35-40K. They are so busy in the business just meeting their expenses and covering payroll; that they never take time to look at what it would take to make their business into a multi-million dollar enterprise.

For some businesses, it could be as simple as finding ways to increase volume or to increase prices. But for other businesses, it may mean exploring how to leverage strengths, exploring how to expand into new markets or even pursuing new revenue streams or new business models.

Reports at the Exit Planning Exchange Summit 2010 substantiated this lack o f planning saying:

75% of the businesses who seek out exit industry experts (attorneys, brokers, M&A, investment bankers, wealth advisors):

  1. have no plan and
  2. don’t know what to do with the business when they do want to exit.

Settling for where you are because you don’t know how to take the next step, or you don’t have time to research your options, or you don’t have the cash flow to hire the team to achieve your dreams and goals – these are all excuses we feed ourselves.

Ask for help. Make a plan. Take one step closer to your exit goals.

It’s Never Too Early to Build Your Team of Exit Advisors

To streamline and optimize your business for maximum value, you need to think strategically and keep an eye on every facet of the business, the team and your personal goals and objectives. No one can do all that alone. It’s never too early to build your team of exit advisors.

The best advisors are proactive, open-minded and client focused. Before you commit to any advisor being on your exit team, specifically focused on your exit objectives and timeline, it’s up to you to qualify them to be part of this specific initiative. You need a full complement of advisors, not just your accountant and attorney when you prepare to get out of your business and move on to your own reinvention.

You need the full team of experts on board now to:

  1. Build a strong deep foundation to strategically grow the business.
  2. Accelerate growth to achieve your specified goals and objectives for the business.
  3. Protect all intellectual property – to have all patents, trademarks and copyrights secure and complete well before you want to get out, making them easy to identify and monetize.
  4. Get all governance up to date and compliant – That includes minutes, resolutions, and annual meetings being recorded, complete and up to date.
  5. Get the financial books meticulously clean – This goes far beyond balancing the books and paying taxes.  It can take 2-3 years to achieve clean books ready for review or audit.
  6. Maximize valuation – your advisors will help keep this goal in mind at every milestone and strategic decision to ensure goals and investments are always tied to increasing the value of the business.
  7. Expand exit options – the earlier you start and with a full complement of advisors, you have more exit options to choose from because you have the lead-time to explore them before you decide how and when to get out.
  8. Ensure the business is buyer ready – your advisors will help you become a strategic CEO with the team in place to run operations independent of your daily presence. This is the easiest way to be buyer ready and buyer attractive, and demonstrate that the value of the business is in the business, not in your head.
  9. Get your accountants, tax advisor, estate attorney and wealth advisor on the same page. Do this early to expand your wealth preservation options to serve your reinvention goals, objectives and legacy. They can do a better job of achieving your goals when they are on board early and can implement tactics pro-actively for your future plans.
  10. Document and codify every system, strategy, process and procedure in the business. This one simple discipline adds value every day. It’s also one of the biggest ways that owners lose value in negotiations with buyers because they ‘never get around to it’.
  11. Give you greater leverage in negotiations with potential buyers. When your team of exit advisors has been working together building your business into a wealth-producing machine over time, you are in a stronger negotiating position with potential buyers.

When you surround yourself with a range of experts to support the exit process over the next 2-5 years, your business will be stronger, demonstrate appealing growth projections, will have a higher valuation than otherwise possible, and become buyer attractive. As a result, you can and will be able to exit your business by intention on your terms instead of closing the doors with no monetary gain by default.

Flawed Skill Sets of a Strategic CEO

In the area of skill sets struggling strategic CEOs lack, do you experience any of these?

  • No time to plan
  • Can’t stick to the plan
  • Can’t delegate/afraid to delegate
  • Stuck in systems and tools that hold you back
  • Still using systems and structures you have long outgrown
  • Trying to wear all the hats
  • No control of financials
  • Trying to be the technician and the visionary
  • Never enough time for your most important activities
  • No time for strategy and planning
  • No tracking/monitoring/measuring
  • No accountability in the organization
  • Poor time management skills
  • Mismatch between market needs and company capacity to serve and respond
  • Use/misuse/lack of automation or relevant technologies
  • Too much operational responsibility to focus on CEO oversight role
  • No development of management or grooming of successors

If any of these is a challenge, then you are still working too much in your business. Instead, you need to prioritize working on your business. You need to build up your strategic skill set. These are the core responsibilities you will be responsible for in exit planning.

To take on more strategic responsibilities and help the organization morph into a structure and business model that can grow to fulfill its true potential, you must delegate operational roles, responsibilities, tasks and control. This does not happen overnight. This transition goes hand-in-glove with your exploring your exit goals and exit options.

To Get Out of Your Business – Don’t Get Emotionally Stuck in Your Business

Most CEOs go into business because they are very good at something and/or they love it very much. They put heart and soul and an overabundance of sweat equity into the business they are passionate about. Over time, the business can and often does consume them, their life, and their identity. They become one with the business.

This emersion in the business is essential for the business to survive and become a thriving enterprise. So to an extent, it’s very very good. Up to a point.

This commitment is essential to building the business, establishing the culture, building out the team to run with and establishing a clear value for the business. But this oneness with the business can cause damage as you start to consider when and how to get out of the business.

CEOs put on blinders that can actually set them up to sabotage or murder their business. In fact, over 95% of all business owners still do this. One of the biggest blind spots for CEOs is how emotionally attached they are to the business which can make it very difficult to exit or sell the business.

You are emotionally stuck in the business when:

  1. You can’t let go enough to take a vacation never mind ‘retire’
  2. You have no identity, social life, purpose outside of the business
  3. You can’t delegate day to day operations because no one can run the business the way you do

These are just a few of the red flags that you might be emotionally stuck in your business, not prepared to move on, never mind exit the business. First recognize how you are emotionally attached to the business, then identify why. Only then will you be ready to make the changes to reposition your role so you can get out of your business. It takes conscientious, diligent hard work to make the transition to actually get out of your business.

The easiest way to start is with a plan for what’s next. Brainstorm on ideas/possibilities/opportunities of what’s next for you when you do exit the business. Do they include a new venture? an adventure (solo or with family)? an avocation, service or hobby? Then explore what has to change in the business to free you up so you can get out of your business and pursue/fulfill these latent possibilities and opportunities.

To get out of your business, you need to get emotionally unstuck from the business and emotionally charged up about your next reinvention.

As The CEO, Are You Expendable?

Key link in the chain

If I were to ask you, as the CEO/owner of a thriving enterprise, ‘Are you expendable?’, what would your answer be? The automatic knee-jerk reaction is ‘Of course not. I’m the CEO. I’m indispensible to the organization.’

But, in fact, in business, that’s the wrong answer! Indeed, you, wearing your CEO hat, want to become expendable. You want to be planning for your exit from the outset, from the very beginning.

To achieve your goal of being an ultra-successful entrepreneur, becoming expendable must be part of your exit strategy.


Your big payday, when you get to cash out on your business, is when you exit (e.g., when someone else buys your business). If you are still indispensible to running the business; if all the intellectual property, goodwill and value of the business is tied up in you; the business is not buyer ready. If the business is not buyer ready, your big payday is still just a hope and a dream.

Once you decide to exit the business, one of your primary tasks is to transition day-to-day operations and transfer that responsibility to your team. To increase the value in the business, to ensure that value can be monetized you, as a successful entrepreneur, must make yourself replaceable therefore expendable.

Failure to shift responsibilities and remove yourself from any operational role is a big mistake that exiting CEOs struggle with. It’s emotional, it’s strategic, and it’s tactical.

Just as you didn’t build the company or grow the company overnight, you can’t disengage from daily operations overnight. You can’t go from being indispensible working long hours, to being expendable overnight. These pieces of your exit strategy take time. They take time to plan and implement – likely years before you exit successfully.

To see if you are ready to develop your exit strategy and/or help you plan your exit on your terms, on your timeline, request a free assessment here.

Emotional Issues Are A Barrier To Planning Your Exit

Emotional issues that business owners struggle with are a major barrier to planning their exit. They are barriers because they are never explored or addressed. I highlighted this in my report, Don’t Murder Your Business. Just to touch on the subject here, the emotional issues business owners struggle with have to do with the fear factor. Here are just a few:

  • The fear of letting go. This has been their baby. For most owners, they have identified their lives through their business. Deservedly so. How do they say goodbye to all of that? What is their identify beyond the business?
  • The fear of loss of wealth. It took a long time to build the business to what it is today. Once it is gone, owners fear they could lose everything and they need to protect their wealth.
  • The fear of loss of control. This is my business. I built it and no one else can run it as well as I have.
  • The fear of conflict. For example:
    Two of my kids want to be CEO. I don’t want to make a choice and then have to deal with family fights.
    My partner doesn’t want to retire yet but needs me to stay in.
    My partner wants his kids to succeed us but they don’t have the financial strength to buy me out.

Emotional issues that you could set aside in launching or growing a business need to be identified and resolved in the exit process. Those emotional issues could very well be the actual top reason many business owners do not have a written plan for how to get out and never take action to achieve their reinvention. It is human nature to withdraw from and avoid pain. When left unspecified and in doubt, these subjects compound the difficulty and complexity of exiting your business with maximum wealth for your reinvention.

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