Time Is Running Out / by Kerri
I love entrepreneurs. I’m addicted to entrepreneurship. But the days of building a business from scratch with just a prototype widget, without a plan or a proven concept that delivers results for clients, are behind us.
Your clients don’t care what you are selling. They want to buy the results that your product or service WILL (not CAN) deliver.
The burden is on you. Your business must look like a business and act like a business that should be taken seriously. Because you are indeed competing for customers and clients with the big names in your industry. If you don’t think you have competition, you are in denial.
If you don’t have a strategic business plan and if you resist systematizing your business, the big guys won’t just eat your lunch, they’ll eat you for lunch.
In my experience working for dozens of high-tech startups for 10 years on the technical side, I saw this repeatedly. I had numerous clients who developed brilliant, clever and innovative products, but didn’t build the business itself in parallel. These companies did not survive. Just months after first product launch, they were sold or bought out by direct competitors.
You want to build a business that works so well, where you have such a full menu of product and service offerings to serve your niche, that your enterprise empire itself discourages competition. That same approach will also increase the value of your business, positioning you for an exit on your terms.
Intellectually, this is a straightforward solution documented from many angles in numerous best-selling books.
So if this is what it takes to catapult your business to the next level, and join the 5% of all businesses that thrive and grow to achieve their goals; why don’t more CEOs build their enterprise empire to outperform their competition? Why do they murder their businesses instead?
95% of all CEOs murder their business because
they hold fast to three fundamental flaws
and succumb to three underlying defects
(or oversights) in their business.